Why Having a Personal Brand is Important for Career Growth
Branding. When most people hear that word they think of logos, color palettes and typography, the elements related to a company’s visual appearance. However, a brand extends so much further and includes the tone of voice, values and overall culture at said company.
A brand is a living breathing thing that must be consistently attended to in order to keep everyone across departments, from sales to accounting to human resources, putting the same image and messaging into the world.
While many can see the value in branding for talent acquisition, marketing and sales, it’s often overlooked on the personal front as something only social media influencers need to worry about.
Let me tell you why that’s wrong though and how to address it.
1. Your brand transcends where you work.
The chances are quite high that you will not be at the same company for your entire career. Long gone are the days of showing up to the office and “sticking it out” because it pays the bills. You want to be fulfilled, challenged and appreciated in your work, right? That means you will outgrow your current position soon enough and move onto the next place.
Guess what comes with you? Yep, your personal brand.
Even if you are a workaholic who’s at the office 60+ hours a week, you are more than just your work and you are more than just one company. Harness that work ethic and make sure people remember THAT over the place where you apply it.
2. You already have a brand.
Yep, whether you are a social media influencer or not, you have a brand. The question isn’t whether yours exists, but rather who is controlling it.
A personal brand is the way people describe who you are and what you stand for when you aren’t in the room – or even when they’re introducing you to others. Think of it as your “sticky” marketing message. What about you resonates with someone over and over again?
That is your personal brand. Now that we’re on the same page about how important it is to care about your personal brand even if you are not a social media influencer, head over to DCM Communications for Part 2 of this series with tips on how to demonstrate, and illustrate, your brand publicly.
Channing Muller is an award winning marketing & public relations consultant and the principal of DCM Communications. She works with event professionals and business owners to grow and scale their businesses with refined marketing strategies developed through one-on-one and group consulting, customized marketing programs and public relations. She has been named a “25 Young Event Pro to Watch” by Special Events magazine and “40 Under 40” by Connect Meetings. Channing is an avid runner, lover of labrador retrievers, good food, delicious drinks, and an advocate for the American Heart Association. Follow her on Instagram @ChanningMuller.