Lauri Smith on owning your voice, dealing with inner criticism, nervous energy, and simplifying complex concepts (#54)

54. Lauri Smith on Owning your Voice

Welcome back to a brand new episode of Her HypeSquad! This week we have a special guest to talk with about owning your voice and leading with authenticity, creativity and courage. 

Today, I’m talking with Lauri Smith, Caring Visionary Officer of Voice Matters and author of Your Voice Matters: A Guide to speaking soulfully when it counts.

In our conversation, we talk about owning your voice, dealing with inner criticism, transforming nervous energy into a compelling presence, simplifying complex concepts, and so much more as it relates to communication!

Contact Laurie

LinkedIn: ⁠@lauri-smith-voice-matters⁠

Website: ⁠www.voice-matters.com

About Lauri

Lauri Smith is a speaker, author, and intuitive public speaking and leadership coach. She helps sensitive visionaries, ambitious empaths, and loving rebels to speak (online and in person) and be seen in order to fulfill their soul’s calling. 

Lauri is the CVO (Caring Visionary Officer) of Voice Matters and the author of ⁠Your Voice Matters: A Guide to Speaking Soulfully When It Counts⁠. Her mission is to call forth more open-hearted leaders so they can do their part to change the world with authenticity, creativity and courage. She envisions a world in which everyone shares the vibration of their soul’s purpose through their voices and together, we reach global harmony.

Lauri can always see the soul underneath the static – which makes her really good at motivating people to fight their inner demons and find tremendous inner power.


Voice Matters website
Your Voice Matters: A Guide to Speaking Soulfully When it Counts
APA study: Getting Excited Helps with Performance Anxiety
6 Ways Tony Robbins Masters Public Speaking
The Art of Language – Obama Style
Seydways Acting Studios
Passion: Music for The Last Temptation of Christ
Nespresso machine
The Soul Sourced Entrepreneur by Christine Kane


[02:56] Lauri introduces herself to the audience
[04:26] What it means to own your voice
[04:52] Getting derailed by our inner critic
[06:16] Setting intentions for your meetings
[11:39] Getting excited helps with performance anxiety
[14:54] Being nerve-cited vs. scare-cited
[16:39] The three different types of voices explained
[21:26] Surrendering and being comfortable without controlling every detail
[23:34] How do you know if your message is really getting through
[26:20] Having someone you trust give you feedback
[28:25] Exercises to be more open during meetings
[30:38] Connecting to your why to find the confidence to share your voice
[34:27] Speaking should feel like a roller coaster ride
[37:32] Adding space to your speaking to give time for understanding
[40:47] Laurie provides an example of working with a client to transform their leadership presence
[45:48] Trusting your own communication style
[47:07] Lauri shares the mentor who has impacted her career
[49:07] Engaging in acting or improv to get comfortable with speaking
[51:04] The routine Lauri follows to stay balanced and promote her well-being
[52:07] The song Lauri listens to when she needs a confidence boost
[52:57] The one purchase <$100 that has impacted Lauri’s life
[55:33] The book Lauri recommends everyone read
[56:55] The one piece of advice or inspiration Lauri wants to leave everyone with
[58:04] The best place to find Lauri to reach out and say “hello”


“The first part of Own Your Voice is what part of you is it that’s owning it. And when I say Own Your Voice, what I like to help people with is that it’s their, their soul’s voice, not their inner critic or their ego that’s kind of doing the owning.”

“For any human and for women leaders, we really get derailed when the inner critic, I call them the soul suckers, are shoulding all over us. As my coach used to say, you should do this, you should do that. Should I speak up in this meeting? Should I hold back? What should I say? When should I say it?”

“So if you are going to demystify money for them and you set the emotional intention, what’s the emotion or the energy you hope to create in the room? That influences how you design the slide order. It’s like, if I’m creating a movie, what’s the emotional experience that I want to create? I like to think of it as getting grounded and expansive at the same time.”

“So whatever kind of energy you have, you’re going to have that. I’m not going to ask you to try to be like Tony Robbins jumping up and down and walking across fire for 10 days in a row until three o’clock in the morning. I want you to be you.”

“If you notice that the audience looks like they only have one facial expression the whole time you’re talking, they’re delighted by you, but they’re not understanding you.”

“Lawrence Olivier is considered by many to be the greatest actor who ever lived. And before he went on stage for the vast majority of his life, he supposedly threw up before he went on stage every single night.”





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